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Is Politics the New Spice for American Small Businesses?
Is Politics the New Spice for American Small Businesses?
I got introduced to Penzeys Spices by a friend last summer. She served a delicious home-made rotisserie chicken sandwich in a picnic. I complimented her for making such an excellent sandwich, and she credited Penzeys Spices. I checked their website. Then I attempted to buy a few spices, but for some reason or another did the worst thing every e-tailer hates. I abandoned the cart!
But, I somehow ended up in their mailing list. They have been emailing me all kinds of interesting spicy information. I didn’t mind their emails until today. IMHO, they mixed the wrong spice in their email — American politics. The subject of the email read:
Impeachment — Because America matters.
After reading the email, I decided to investigate their recent news-making activities. I regrettably decided that I need to say goodbye to them. So I did something every e-tailer dreads. I unsubscribed from their email list!
Penzeys Spices is taking advantage of what most decent Americans are ashamed of today — the sad state of American politics. Our representative government is gearing up for an impeachment drama, which is likely to be worse than England’s…
